SmartSquat Our Story
Mike Begin and Armando Aversa are experienced trainers with private practices specializing in weight loss, fitness, sports performance and injury recovery. They routinely include squats in their client’s sessions, which they consider to be the single best exercise to help anyone burn fat, lose weight, increase flexibility and gain strength, regardless of age, ability, skills or fitness levels. However, they had an ongoing challenge: despite all their verbal instructions and physical demonstrations, many clients still had difficulty performing and retaining proper squat form. Not surprisingly, many other trainers had reported the same problem.
Mike and Armando were determined to find a solution to this problem. Drawing on their academic backgrounds in exercise science, they focused on the key movements required to complete an effective squat – 1) apply consistent heel pressure throughout, 2) drive hips backwards, and 3) avoid excessive forward knee movement past the toes. Knowing this could help millions of people, they also wanted a simple and appealing solution that would provide the easiest, most effective and safe way for people to squat with proper form. Well… what started as a platform with a variety of small wood block shapes under the heels soon became the SmartSquat™ (U.S. patent pending).
After eight months of field testing SmartSquat with clients of every age group and ability level, including clients undergoing physical therapy for injury recovery, Mike and Armando knew they had found the perfect solution. Once they demonstrated how to stand on and use their new SmartSquat exercise board, the user’s form was not only good, but incredibly consistent. Clients were having more fun doing squats, their exercise routines became more effective and their bodies became noticeably stronger within days. The secret to what people love is the physical cue that let clients instantly feel proper form through their entire body while using the SmartSquat. Now, thanks to SmartSquat, all of Mike and Armando’s clients and everyone else can squat with great form and get a full body workout, every time.
The final piece of the story is Bob Morton, a client of theirs who, after his first use, quickly saw the big market potential for the SmartSquat – in fitness clubs, sports markets, therapy clinics, home use and much more. Unknown at the time to Mike and Armando, Bob possessed a wide range of commercial and business strategy experience that would be essential to bringing the SmartSquat from an idea in the basement to a commercial success.
Mike, Armando and Bob are passionate about their innovation helping others and encourage everyone to live healthfully.
SmartSquat™ — Squat Smarter, Not Harder.